“Since installing RLS just over 2 years ago, Wild About Water has undergone a complete face lift. RLS enables us to reduce our overall employee and vehicle requirements to a minimum full time base. With the analysis made by RLS’s Routing module, we have been able to cut our fleet size by 22%. By using vehicles with a higher capacity, we have been able to increase the average number of deliveries from 25-35 per day. Although the inherent increase in the work load has necessitated a second worker in each vehicle, we have still been able to reduce our distribution costs by 30%. In the peak months as the product consumption increases and we place more trials, we employ new staff and rent additional vehicles on a short-term basis to meet the substantial increase in demand. We can therefore off-load the costly overhead associated with having a huge fleet of delivery vehicles, almost over-night if necessary.

This not only constitutes a substantial saving in terms of our vehicle and driver productivity, it also enables us to drive down our telemarketing costs as we no longer need to make unnecessary calls to customers who don’t need water.”